Tempur Sealy Announces Significantly Increased Advertising Commitment to Support Powerhouse Brands
"We've seen the results that come from putting demand-driving marketing muscle behind Tempur-Pedic, and so have our retailers," said
Highlights of the company's 2016 marketing plans include:
- Full 360-degree integrated marketing and advertising plans designed to surround the consumer and drive demand and retail traffic
- A total increase of more than one billion media impressions over last year for all brands
- First-time national television advertising for Stearns & Foster
- Strong national advertising for Sealy, including tripling 2015's number of media impressions
- "Always on" advertising for Tempur-Pedic to drive continued demand
- Increased investment in celebrity endorsements and sponsorships
"We are excited about the innovative new products we are bringing to our retailers this year," Thompson added, "and we are equally excited about the enhanced marketing support we will be providing in 2016."
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