Tempur Sealy, World's Largest Bedding Provider, Debuts New Products at Las Vegas Market
Sealy Posturepedic® Series Anniversary Edition
Celebrating the milestone of one of history's most well-known mattress brands, the company is launching the Sealy Posturepedic® 65th Anniversary Edition, which includes three mattresses inspired by the brand's legacy of unsurpassed back support, engineered with the latest Posturepedic technology and aesthetics.
"The Posturepedic® Series Anniversary Edition delivers the famous all-over support and comfort of Sealy Posturepedic, in a special edition for Posturepedic's 65th Anniversary," said
Included in the Series, which will begin shipping to retail in August, are:
- A Tight Top mattress at a recommended price point of
$599 - A EuroTop mattress at a recommended price point of
$699 - A PillowTop mattress at a recommended price point of
$799
TEMPUR-Contour Pillow Collection
Building on the successful launch of the TEMPUR-Cloud pillow collection in 2014, Tempur-Pedic is debuting the TEMPUR-Contour pillow collection this summer. The three TEMPUR-Contour pillows are built for specific sleep positons and, in an industry first, feature a new Dual Feel.
"The Dual Feel feature incorporates firm TEMPUR material for neck support and soft TEMPUR material for head comfort. This is a new formulation of TEMPUR material designed specifically for pillows," said
The TEMPUR-Contour collection includes:
- The TEMPUR-Contour Side-to-Side (starting at
$129 ) - The TEMPUR-Contour Side-to-Back (starting at
$129 ) - The TEMPUR-Contour Side-to-Side Breeze (starting at
$169 )
The company is also debuting the TEMPUR-Essential Support pillow, which features a new feel for back and stomach sleepers at an attractive price point: a suggested retail price of only
Real-Life Stearns & Foster Craftsmen Featured in Marketing
The stars of a series of Stearns & Foster marketing videos may be making their on-screen debuts, but they've been star mattress craftsmen for years. The company's latest marketing assets focus on not just the finest materials that produce the indulgent comfort that Stearns & Foster is known for, but also highlight the importance of the craftsmen and craftswomen who are dedicated to delivering Stearns & Foster detail and quality.
"The stars of these videos, which are being used on our social channels, in digital advertising and will be available for retailer advertising, are real-life certified Stearns & Foster craftsmen," Calderwood said. "It's nice to be able to showcase not just the product, but the people behind the product. These video stars actually work at our production facilities in
Calderwood added that there is a great opportunity for Stearns & Foster retailers to use such high-quality, compelling marketing assets to drive awareness and sales.
Online Newsroom for Media Debuts
The company has also launched a new online newsroom for members of the media at news.tempursealy.com. The newsroom will make it easier for journalists to stay up to date on company news in real time and access relevant content and multimedia assets for all the Tempur Sealy brands, including Tempur-Pedic, Sealy and Stearns & Foster.
The site provides media with a host of resources, including press releases, customized story ideas, photos, videos and media alerts. Members of the media can sign up to receive email alerts with company news and asset updates as they happen.
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About the Company
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