Tempur Sealy Launches 'Sleeping on the Lead' Campaign to Reward Players and Fans for Preparation and Performance on the Golf Course
Starting today in Akron and at select
"For years, players have understood that practice, good nutrition and overall fitness can improve their game, but equally, if not more important, is getting consistently great sleep," Tempur-Pedic ambassador and
Fans also can get in on the action by signing up for the weekly Sleeping on the Lead Sweepstakes at www.TempurPedicGolf.com. Each week, if the 54-hole leader wins the tournament, one eligible consumer whose entry was selected at random will receive a TEMPUR-Breeze® mattress and foundation. If the 54-hole leader does not win, the consumer will still receive a pair of TEMPUR-Cloud® pillows.
Mahan stars in digital video series featuring new TEMPUR-Breeze® bed
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In a fun :30 video called "Drive to Another State," Mahan, himself a Tempur-Pedic bed owner, wakes up refreshed and ready to hit the links, but he manages to interrupt the game of one of his golfing buddies when his drive travels a bit farther than planned.
Mahan also shows off his swing, distance and short game finesse in a series of 'trick shot' videos. In "The Softest Lie," Mahan rips a drive more than 210 yards right off the surface of the TEMPUR-Breeze bed, and in "Knees on the Breeze," his drive carries more than 200 yards. In the final "Tucking It In" video, Mahan flops a 59 degree wedge shot over the four-foot TEMPUR-Breeze bed headboard with a soft landing at the foot of the bed.
"Drive to Another State" and the trick shot series will debut throughout the summer during the Sleeping on the Lead campaign and will be featured within Tempur-Pedic's digital advertising, social media and public relations efforts. "Drive to Another State" can be viewed at http://bit.ly/TempurPedicDrive.
For more information about the Tempur-Pedic Sleeping on the Lead Sweepstakes, visit www.TempurPedicGolf.com. No purchase is necessary to enter the Sweepstakes. Sweepstakes is open only to legal
To follow the online conversation, follow @TempurPedic and @HunterMahan on Twitter and Instagram and use #sleepingonthelead.
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