Trusted Sealy® Mattress Brand Gets Strongest Refresh in 130-Year History
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With a striking new look and feel - featuring a rich color palette, soft and inviting covers and premium design elements - combined with state-of-the-art engineering, the reinvigorated Sealy® product line will be the strongest amplification the brand has experienced in its 130-year history.
"Building on its trusted, tried-and-true reputation for offering durable, comfortable mattresses, this year we are taking a whole new approach by elevating Sealy product offerings from an aesthetics and engineering standpoint to bring even greater value to consumers," said
In addition to the new visual appeal of the brand, Sealy will offer two distinct product lines in 2017 - the Response line, which includes all innerspring mattresses, and the Conform line, which is Sealy's memory foam line. The Hybrid line, which debuts in 2018, will bring together the best of both innerspring and foam materials.
Sealy's exclusive Posturepedic Technology™ will be featured in the Performance and Premium Collections, offering the highest quality materials to target the right level of support for each area of the body. Sealy Posturepedic Technology provides back support and body alignment to deliver a comfortable night's sleep. For years, Sealy has worked with orthopedic specialists to create products that deliver exceptional support and comfort.
Each product line includes three collections - Essentials, Performance and Premium - with unique features. All Performance and Premium Collection mattresses will feature a new Posturepedic Technology logo and revamped label that use visually compelling icons communicating benefits such as MoistureProtect™ (moisture-wicking) and SealyCool™ Gel Memory Foam.
In addition to getting upgraded visual treatments and improved design, the Performance and Premium Collections in the Response line will also feature the NEW DuraFlex™ Edge, offering a high-density, flexible coil border surrounding the mattress for improved durability and an even surface all across the top of the mattress, which means more sleep-able space.
The new Sealy brand architecture and design will assist retailers and retail sales associates as they attract customers to the brand, invite them to interact with the product on the floor, and choose which model is right for them. In addition, the Sealy brand will be launching a new video series for retail sales associates that showcases Sealy's exclusive Posturepedic Technology with a series of lighthearted, visually driven demonstrations that highlight the product line's high-quality, durable materials.
Quality of 2017 Line-Up Allows for New Sealy Product Launch Frequency
The quality of the 2017 Sealy Lineup has given the team the opportunity to change its future launch frequency plans. The brand is so confident the quality and innovation behind the 2017 collection will continue to offer great value for years, the next Sealy product launch won't come for 36 months. In the past, the brand has launched new products every 24 months.
This decision comes on the heels of the 2016 announcement of a three-year launch cadence for the products under the Stearns & Foster brand.
Sealy® Product Lines:
- Response Line: A range of traditional innerspring products that offers responsive support. The spring system provides deep down support for your total body while allowing for better ease of movement.
o Posturepedic Technology™ includes additional foam in the mattress quilt center zone.
- Conform Line: A range of memory foam products that offers more conforming support. The combination of specialty foams adapt to your body's unique shape to provide optimal support and pressure relief.
o Posturepedic Technology™ includes denser memory foam in the top layer center zone.
- Hybrid Line (Launching in 2018): A range of innerspring and memory foam that offers the responsive support of an innerspring mattress with the body-conforming comfort of memory foam for the best features of both. The combination of memory foam and coils deliver stable, lightly-conforming support.
o Posturepedic Technology™ includes additional memory foam and more coils in the center zone.
To learn more about Sealy mattresses and Posturepedic Technology, visit www.sealy.com.
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