Tempur-Pedic Launches 'You're Important. Sleep Like It.' Campaign to Celebrate Moms with the Gift of Sleep this Mother's Day
This
Visit www.TempurPedic.com/moms to view the video.
"Despite them having the most important job in the world, moms are not getting the quality sleep they deserve," said
The video was developed and produced by Tempur-Pedic's Santa Monica-based creative agency RPA.
Survey Shows Moms Don't Get the Sleep They Need
Moms have many responsibilities, some of which keep them from getting great sleep on a regular basis. According to a survey of 1,000 mothers commissioned by Tempur-Pedic in
Other survey findings include:
- Almost three quarters of mothers say that concern for their families, specifically their kids' futures (37 percent) and safety/ health (37 percent), keep them up at night.
- Take note dads and kids: According to nearly 40 percent of moms surveyed, the best way to celebrate
Mother's Day is to wake up from a good night's sleep on their Tempur-Pedic bed and spend the day with their families.- Another 30 percent would prefer to sleep late and enjoy breakfast in bed made by their significant other and children.
- The ultimate
Mother's Day gift is a new bed. More than half (54 percent) of moms say that they would be willing to replace their mattress in order to get a great night's sleep.
To help deliver the gift of better sleep to moms, Tempur-Pedic teamed up with three-time Olympic Gold Medalist
"I can relate to the busy moms out there who are exhausted at night. For me, it's crucial to get a great night's sleep in order to perform at my best, and the TEMPUR-Flex delivers that for me," said Kerri Walsh Jennings, three-time Olympic Gold Medalist and Tempur-Pedic spokesperson. "I'm proud to team up with Tempur-Pedic this
TEMPUR-Flex Collection Moves with You
The TEMPUR-Flex Collection, which is now available at authorized Tempur-Pedic retailers nationwide, delivers all the famous benefits of TEMPUR® material - adaptive support, pressure relief and motion dispersal - in a whole new feel that research shows strongly appeals to consumers seeking better sleep, but also the familiar "slightly springy" feel they know from the beds they've always slept on.
TEMPUR-Flex combines a faster-responding version of proprietary TEMPUR material with a new Dynamic SupportTM Layer, made with innovative precision coils for support that moves with you. The collection uses specifically engineered hybrid construction delivering a feel and benefits that only Tempur-Pedic can bring to the market.
For more information about Tempur-Pedic products, visit www.TempurPedic.com.
About
Research results are based on an online survey conducted on
Contacts:
Rick Maynard
PR Manager, Tempur Sealy
Phone: 859-455-2988
Email: Rick.Maynard@tempursealy.com
Account Director, Taylor
Phone: 704-644-6918
Email: LDuffy@taylorstrategy.com
Video - http://youtu.be/D4EFljweG8o
Logo - http://photos.prnewswire.com/prnh/20150504/213756LOGO
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