Stearns & Foster Celebrates Record Year for Sales and Previews Plans to Go Big in 2017
"For a brand that was established in 1846, it's gratifying to see that after 170 years we are still the industry leader in comfort, quality and craftsmanship," said
In 2016, the redesigned mattress line-up was supported with a fully-integrated marketing campaign, which included a first-ever national TV campaign, and a successful "Redesign Your Retreat" campaign that featured TV star
Under the Redesign Your Retreat campaign, Stearns & Foster teamed up with Scott to deliver bedroom décor inspiration to consumers with the luxurious Stearns & Foster mattress as the centerpiece. Challenged by the brand to design three master bedroom suites that would encourage consumers to place a Stearns & Foster bed at the center, Scott created three distinct styles - Edgy Glam, Mid-Century Modern and Transitional - inspired by the redesigned mattress line-up.
To check out each master bedroom, visit @StearnsandFoster on Facebook and Instagram and @MrSilverScott on Twitter, Facebook and Instagram.
To continue the momentum into 2017, Stearns & Foster will re-invest in national advertising to drive traffic to dealers and will respond to consumers' enthusiasm for design-focused content by amplifying the brand's social and digital channels. More consumers are now considering Stearns & Foster products when looking to purchase a mattress; in 2016 brand search was up 200 percent. Additionally, record placements with retailers in 2016 drove an increase for more units in 2017. The brand also enjoyed a record shipment the week over
Dealers have been extremely receptive to the new product line stating:
- "Absolutely the best product launch we have had in 10 years. Stearns & Foster has become our #1 innerspring mattress on the floor."
- "The Stearns & Foster mattresses are the easiest mattresses I have ever sold. I never have to even say a word."
For more information about Stearns & Foster, visit www.stearnsandfoster.com.
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