New TEMPUR-Breeze™ Line Features Best-in-Class Cooling Technology to Deliver Transformative Sleep
"Sleeping hot" is an issue that many can relate to. In fact, a survey of owners of all major brands of mattresses conducted by Tempur-Pedic revealed that 46 percent are self-described "hot sleepers," making a potential solution to this industry problem relevant for almost half of all customers.
"Tempur-Pedic is well known around the world for innovation, so we are in a unique position to help meet a real need for that large percentage of the population that sleeps hot," said
The TEMPUR-Breeze launch will be supported by fully integrated marketing and advertising plans designed to surround the consumer and drive retail traffic and demand.
The new TEMPUR-Breeze line delivers all the famous benefits of TEMPUR® material - adaptive support, pressure relief and motion dispersal - while also leveraging proprietary technologies that enable consumers to sleep cooler and wake more refreshed. TEMPUR-Breeze features an integrated system of technologies that work together to help you sleep cooler and more comfortably during the night.
"It's a huge competitive advantage that there is now a TEMPUR-Breeze model for all three of Tempur-Pedic's popular collections. Now all of the great success our retailers saw last year with the TEMPUR-Flex line can be amplified even more with a TEMPUR-Breeze model in that collection," Thompson said. "We are excited to share the new TEMPUR-Breeze line with our retailers and are confident they will be equally excited about the opportunity this line unlocks for them."
"The people who struggle with hot sleeping problems aren't just looking for a solution; they're craving a solution, and we're thrilled to be able to offer it to them," he added.
For more information about Tempur-Pedic products, visit www.TempurPedic.com.
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TEMPUR-Breeze™ Information Sheet
Innovations featured in the new and improved TEMPUR-Breeze line include:
- PureCool™ Comfort: A significant, ground-breaking innovation in both cooling technology composition and application. The latest technology is fused to the top TEMPUR layer to deliver improved cooling
- Ultra Breathable Design: Improvements in the breathability of the top Comfort layer, combined with exclusive TEMPUR-Climate™ Material as the support layer, help TEMPUR-Breeze promote heat and humidity migration and temperature regulation.
- Cooling Cover: Features premium, lighter weight fabrics infused with instant "cool-to-touch" technology, and now offers a design proven to signal "cool" and "breathable" to consumers.
- The combination of state-of-the-art PureCool™ technology, breathable design, and premium cooling cover enables the upgraded TEMPUR-Breeze to provide more refreshing sleep for consumers seeking a cooler sleeping environment. PureCool™ and Tempur-Climate Material are both proprietary Tempur-Pedic technologies, joining the lineup of legendary TEMPUR comfort materials pioneered by the company and utilized across its portfolio.
The new 2016 models include TEMPUR-Cloud® Luxe Breeze, TEMPUR-Cloud®
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