The Oscar® Goes To…Tempur-Pedic for Putting a Bed in a Basket!
March 1, 2002 (Lexington, Ky) Tempur-Pedic, Inc., the Lexington-based purveyor of the world-renowned Tempur-Pedic mattress and Swedish Sleep SystemTM, is placing a gift certificate for a mattress (size of choice) in every coveted presenter's goodie basket at this year's 74th Annual Academy Awards®.
The annual ceremony, which will be held on March 24, 2002 at the Kodak Theatre in Hollywood, CA, is recognized for awarding the best and the brightest in the movie industry with the coveted gold Oscar statue, but the giving does not stop there. Each award presenter is given a basket, valued at $8,000, filled with highly sought after and luxurious items including the ultimate in comfort, a Tempur-Pedic® mattress, valued at up to $1,700.
The exclusive TEMPUR® pressure-relieving materialTM, from which all Tempur-Pedic® products are made, is an open-celled viscoelastic material that was originally designed for the NASA space program. TEMPUR® pressure-relieving materialTM is temperature sensitive and is designed to mold to each individual's shape and weight. It also dissipates body heat equally. The result is an extremely restful, healthy and comfortable night's sleep.
The Tempur-Pedic® gift certificate, a handcrafted and skillfully designed piece of artwork in its own right, was created by Prime Meridian, a Lexington-based public relations, interactive media and special events firm.
Tempur-Pedic® products are sold around the world. The company's corporate offices are in Lexington, KY.